PORTFOLIO

PORTFOLIO

melleonard.creative@gmail.com

Melanie is a visual communications specialist who creates thoughtful, elevated visuals shaped by a strong sense of brand identity and style. She brings sharp research skills, versatility, and a detail-driven eye to building cohesive, high-quality creative across platforms. Collaborative and easy to work with, she partners naturally with marketing, communications, events, and social teams to bring ideas to life.

MELANIE LEONARD

Design & Art Direction

Designer with a strong foundation in graphic design, art history, and communication design, bringing both craft and context to every project. Deep knowledge of studio photography, lighting, and image curation supports a refined approach to art direction, ensuring visuals are intentional, elevated, and story-driven. Strengths span campaign development, concepting, brand strategy, narrative building, and production planning, with ideas carried thoughtfully from concept through execution.

Experienced in briefing, managing, and mentoring designers and interns, while collaborating closely with copy, talent, vendors, and cross-functional teams. Fluent across Adobe Creative Suite and Figma, highly digitally literate across platforms like Pinterest, Meta, TikTok, and Reddit, and organized in fast-paced environments using Asana, Airtable, and Google Workspace to keep creative moving smoothly and on brand.

Résumé

Download full Résumé here.

Production Designer
2020-2022

BBC Studios

Visual Design Specialist
2022-Present

Universal Music Group

Production Designer (Contract)
2021-2022

Global Citizen

Social Designer
2018-2020

DotDash Meredith

Motion Graphic Designer
2020-2020

Weller Media Agency