PORTFOLIO
PORTFOLIO
melleonard.creative@gmail.com
Melanie is a visual communications specialist who creates thoughtful, elevated visuals shaped by a strong sense of brand identity and style. She brings sharp research skills, versatility, and a detail-driven eye to building cohesive, high-quality creative across platforms. Collaborative and easy to work with, she partners naturally with marketing, communications, events, and social teams to bring ideas to life.
MELANIE LEONARD
Design & Art Direction
Designer with a strong foundation in graphic design, art history, and communication design, bringing both craft and context to every project. Deep knowledge of studio photography, lighting, and image curation supports a refined approach to art direction, ensuring visuals are intentional, elevated, and story-driven. Strengths span campaign development, concepting, brand strategy, narrative building, and production planning, with ideas carried thoughtfully from concept through execution.
Experienced in briefing, managing, and mentoring designers and interns, while collaborating closely with copy, talent, vendors, and cross-functional teams. Fluent across Adobe Creative Suite and Figma, highly digitally literate across platforms like Pinterest, Meta, TikTok, and Reddit, and organized in fast-paced environments using Asana, Airtable, and Google Workspace to keep creative moving smoothly and on brand.
Résumé
Download full Résumé here.
Production Designer
2020-2022
BBC Studios
Visual Design Specialist
2022-Present
Universal Music Group
Production Designer (Contract)
2021-2022
Global Citizen
Social Designer
2018-2020
DotDash Meredith
Motion Graphic Designer
2020-2020
Weller Media Agency